100 Circles' founder wanted to establish thought leadership through regular LinkedIn video content but lacked the budget and time for traditional video production. We created a digital twin system—cloning his voice and creating digital avatars—that scaled his video presence seamlessly while reducing his involvement from creator to approver.

The founder of 100 Circles understood the power of video content for LinkedIn thought leadership but faced the reality that kills most content strategies: time and budget constraints. Traditional video production requires constant presence—scripting, filming, editing, reshooting—making consistent content creation unsustainable for busy founders. He needed to maintain regular video presence to build authority and engage his audience, but couldn't dedicate hours weekly to production. The challenge was complex: create authentic, engaging video content that maintains his voice and positioning, scale production to support consistent publishing without overwhelming his schedule, reduce costs dramatically from traditional video shoots, and maintain quality standards that reflect well on his personal brand. Most critically, the solution needed to feel genuine—LinkedIn audiences can spot inauthentic or over-produced content instantly. The system had to preserve his authentic communication style while automating the heavy lifting of production.
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