Ubersaga, our podcast production company, needed to establish authority and attract clients by showcasing our expertise and building community in the podcasting space. We created and hosted "The Sound of a Startup," a weekly behind-the-scenes podcast series that authentically shared our startup journey while providing valuable insights to budding podcasters and entrepreneurs.
Ubersaga faced the classic service provider challenge: how do you prove you're great at podcasting when you're an unknown podcast production company? The podcasting space was already crowded with established players, generic "how-to" content, and agencies making big promises without showing their work. We needed to differentiate ourselves by demonstrating our expertise rather than just claiming it, build trust with potential clients by showing transparency and authenticity, create valuable content that would attract our ideal customers (aspiring podcasters and entrepreneurs), and establish Ubersaga as a relatable, knowledgeable voice in the podcasting community. Simply launching a podcast wasn't enough—we needed content that would cut through the noise, provide genuine value, and position us as credible experts who understand both the creative and business sides of podcasting. The challenge was doing this while actually running the startup, making the content itself a real-time demonstration of our capabilities.
Ubersaga needed to establish credibility in the podcast production space without relying on traditional marketing. Our solution: create a podcast that demonstrated our expertise while providing genuine value to our target audience.
"The Sound of a Startup" took listeners behind the scenes of our podcast production company, sharing weekly experiences covering everything from creating compelling content to managing creative teams. The approach was deliberately transparent and hands-on—we didn't just teach podcasting theory, we showed the reality of building a podcast business in real-time.
The strategic positioning was critical: instead of generic podcasting tips, we framed content around the entrepreneurial journey, making it relevant to both aspiring podcasters and startup founders. This dual appeal expanded our audience while demonstrating that we understood the business side of content creation, not just the technical execution.
Each episode was structured to deliver immediate value while building ongoing narrative—listeners got tactical insights they could apply immediately, plus the satisfaction of following our startup journey week by week. This combination of education and storytelling created engagement that kept subscribers coming back.
The result: 30,000 active subscribers in just three months. The podcast positioned Ubersaga as a relatable, insightful voice in the podcasting space while generating leads for our production services. We proved our expertise by demonstrating it publicly, building trust and authority through authentic content rather than advertising claims.
